NRF Loss Prevention Conference & EXPO 2011
The 2011 LP Conference is over and it was one of our BIGGEST shows ever! There were over 2,700 people registered and a 20% increase in retail attendance this year. The Zellman Group attended the National Retail Federation (NRF) annual Loss Prevention Conference & EXPO at the Gaylord Texan Resort & Conference Center in Dallas, Texas from June 13th to June 15th, 2011. The Zellman Group Safes sponsored the Sunday Opening Night Reception at the Gaylord. To promote the Cowboy Stadium Event for the closing night, Zellman and Blue Dot hosted two Dallas Cowboy Cheerleaders for photo ops, handed out tiny football stress balls, and provided food and drink to all. This event drew a record breaking attendance! On Monday, Zellman sponsored their 4th Food Sector Breakfast, again record breaking attendance. The closing night festivities at Cowboy Stadium on Tuesday night, hosted approximately 1200 NRF attendees. Zellman and BlueDot hosted Celebrity Dallas Cowboys, Ed "Too Tall" Jones and Mel Renfro. In addition to gracing us with their presence, they signed autographs and photographs were taken. Last and certainly not least, Zellman and BlueDot hosted a Silent Auction for the National Law Enforcement Officers Memorial Fund which raised $3000 for this worthy cause.
